Airline : A Strategic Management Simulation

by Smith, Jerald R.; Golden, Peggy A.

• ISBN13: 9780131058750
• ISBN10: 0131058754
• Edition: 4th
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Prentice Hall

Summary

Easy to start-up and use even for readers with no computer experience this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work. For use by various organizations promoting team building, strategic management, and marketing strategy.

Table of Contents

The Decision Making Process	1	(40)
History of Mid-Continent Airlines	3	(1)
Fares	3	(1)
Cabin Service	4	(1)
Advertising, Promotion, Sales Force	5	(1)
Employee Compensation Policy	6	(1)
Quality Programs and Additional Training	7	(1)
Aircraft Maintenance and Fuel Purchases	8	(1)
Cargo Marketing Budget	8	(1)
Corporate Social Performance Budget	9	(1)
Common Stock and Dividends	10	(1)
Short-Term and Long-Term Loans	10	(1)
Acquisition and Disposal of Aircraft	11	(2)
Market Research Studies	13	(1)
Markets Served	14	(5)
Routing Map	19	(2)
Aircraft Utilization and Scheduling	21	(1)
Demand	22	(1)
Reliability and Refunds	23	(1)
Commissions to Travel Agents	24	(1)
Insurance	24	(1)
Employee Turnover and Cost	24	(1)
Administrative Expenses	24	(1)
Depreciation	24	(1)
Taxes	25	(1)
Printout Analysis: Quarter 0	26	(1)
Accounts Receivable and Payable	27	(3)
Quarter 0 Financial Report	30	(5)
Preparing the Decision Form	35	(6)
Decision Incidents	41	(30)
Team Organization	71	(34)
Strategic Planning	76	(5)
Naming Your Business	81	(8)
Student Disk Preparation	89	(4)
Organization Performance
Evaluation and Control	93	(3)
Management Audit	96	(1)
Stockholder Meeting	96	(3)
Peer Evaluation	99	(6)
Mid-Continent Airline Case	105	(14)
Decision and Analysis Forms	119