Alignment

by Kaplan, Robert S.

• ISBN13: 9781591396901
• ISBN10: 1591396905
• Format: Hardcover
• Copyright: 2006-04-30
• Publisher: Harvard Business School Pr

Summary

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performanceRobert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organizational strategy.Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.The next breakthrough in strategy execution from the field's premier thinkers, Alignment shows how today's companies can unlock unrealized value from enterprise synergies.

Table of Contents

Preface	vii
1. Alignment: A Source of Economic Value	1	(28)
2. Corporate Strategy and Structure: Historical Perspective	29	(14)
3. Aligning Financial and Customer Strategies	43	(34)
4. Aligning Internal Process and Learning and Growth Strategies: Integrated Strategic Themes	77	(42)
5. Aligning Support Functions	119	(50)
6. Cascading: The Process	169	(24)
7. Aligning Boards and Investors	193	(28)
8. Aligning External Partners	221	(24)
9. Managing the Alignment Process	245	(14)
10. Total Strategic Alignment	259	(32)
Index	291	(10)
About the Authors	301