The Alliance of Art and Industry

by Doordan, Dennis P.; Taragin, Davira S.; Harris, Neil; Heskett, John; Matranga, Victoria K.; McMaster, Julie A.

• ISBN13: 9781555952181
• ISBN10: 1555952186
• Edition: 1st
• Format: Hardcover
• Copyright: 2002-03-01
• Publisher: Hudson Hills Pr

Summary

This fascinating volume explores the impact of the industrial designer on America, using Toledo as a paradigm of the profound shift from manufacturing based solely on engineering to production involving design and marketing.

Table of Contents

Foreword	7	(1)
Roger M. Berkowitz
Acknowledgments	8	(3)
Davira S. Taragin
Pioneering the Alliance of Art and Industry	11	(12)
The Toledo Museum of Art
Julie A. McMaster
Davira S. Taragin
Out of the Bondage of the Commonplace	23	(18)
The Construction of a Culture of Industrial Design in Toledo, Ohio
Timothy Messer-Kruse
Acres of Diamonds	41	(14)
Toledo and the Pursuit of Reputation
Neil Harris
Toledo Tomorrow	55	(12)
Dennis P. Doordan
The Emergence of the Industrial Design Profession in the United States	67	(16)
John Heskett
The Midwestern City and the American Industrial Design Aesthetic	83	(26)
Jeffrey L. Meikle
CASE STUDIES
Toledo Wheels	109	(20)
The Design Story of Willys-Overland, the Jeep, and the Rise of the SUV
William Porter
Weighing the Difference	129	(24)
Industrial Design at the Toledo Scale Company, 1925--50
Jeffrey L. Meikle
Breaking Patterns	153	(24)
Libbey Glass in the Twentieth Century
Davira S. Taragin
Clear as Glass	177	(18)
The Libbey-Owens-Ford Window to Better Living
Victoria K. Matranga
Biographies of the Designers	195	(22)
Victoria K. Matranga
Catalogue of the Exhibition	217	(8)
Index	225