did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.


Altar Call in Europe Billy Graham, Mass Evangelism, and the Cold-War West

  • ISBN13:


  • ISBN10:


  • Format: Hardcover
  • Copyright: 2021-12-17
  • Publisher: Oxford University Press

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $40.52 Save up to $15.00
  • Rent Book $25.52
    Add to Cart Free Shipping Icon Free Shipping

    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?


Billy Graham's ministry is often described as a quintessentially American success story. However, by 1954, Billy Graham was bigger news in London than in Texas. Altar Call explores how Graham's encounters and perception in Europe shaped what was from the beginning on an international ministry. Graham was responsible for an unparalleled transformation of US evangelicalism in the second half of the twentieth century. He is also remembered as America's pastor-in-chief, having met with every US President since Harry S. Truman. But Graham's path to triumph was paved abroad.

The revival meetings Graham held in London, Berlin, and New York in the 1950s provided lively fora for ministers, politicians, and ordinary Christians to imagine and experience the future of faith, the role of religion in the Cold War, and the intersections between faith and consumer culture in new ways. Graham challenged believers and religious leaders alike to re-position religion amidst the rise of consumerism, moral post-war regeneration, and cold-war tensions. At this confluence of anxieties and desires across the Atlantic, Graham's ministry revealed remarkably similar needs among the faithful and those yearning for renewal. It is the responses of Church leaders to this need, rather than inherent differences in religious sensitivities, that helps to explain the divergent paths to secularization between the US and its European allies, Germany and the UK.

Author Biography

Uta A. Balbier is Senior Lecturer in Modern History at King's College London where she is teaching classes on American cultural and religious history. Before joining King's, she was a research fellow at the German Historical Institute in Washington DC.

Table of Contents

List of Figures
List of Abbreviations

Introduction: Altar Call in Europe

Chapter 1: Reviving Religion. Billy Graham's Early Crusades in the Religious Landscapes after the Second World War
Chapter 2: Selling Religion. The Business of Revivalism at the Early Billy Graham Crusades
Chapter 3: Politicizing Religion. Rechristianization, Anti-Communism, and the Making of the Spiritual Free World
Chapter 4: Living Religion. Everyday Religious Life during the Billy Graham Crusades
Chapter 5: Experiencing Religion. Communities and Conversions at the Billy Graham Crusades

Epilogue: The Secular Crusades: Graham's Return in 1966


Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program