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9780760306390

The American Car Dealership

by
  • ISBN13:

    9780760306390

  • ISBN10:

    0760306397

  • Format: Hardcover
  • Copyright: 1999-10-01
  • Publisher: Motorbooks Intl

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Supplemental Materials

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Summary

A fascinating text accompanies an equally compelling collection of archival photography recalling past and present car dealer phenomena like new model previews and grand openings (i.e., soaped showroom windows, veiled cars, search lights), promotions and giveaways, business practices from early-century animal trade-ins to today's refreshing Saturn-style service, customer relations and service centers, and nontraditional automotive outlets like Sears-Roebuck and hardware stores.

Author Biography

Robert Genat is a freelance automotive author and photographer based in Encinitas, California

Table of Contents

Acknowledgmentsp. 6
Introductionp. 6
The Car Business: Risk Takers and Visionariesp. 17
Dealership Architecture and Location: From Store Front to Auto Mallp. 39
Promotions: Putting the Show in Showroomp. 65
Selling Cars: Salesmen and the Art of the Dealp. 87
Used Cars: Best Deal on Wheelsp. 105
Parts and Service: Service After the Salep. 131
Bibliographyp. 155
Indexp. 156
Table of Contents provided by Syndetics. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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