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Wall Street Journal, USA Today, and Publishers Weekly Bestseller
Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results
In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills.
Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.
Amplify Your Influence shows leaders how to:
Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.
RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.
Acknowledgments
Introduction
PART I: THE CONCEPT
Chapter 1/The Power of Influence
Chapter 2/ The Hidden Drivers of Influence
Chapter 3/Sequence is EVERYTHING
Chapter 4/Self-Awareness and Discovery
PART II: THE FORMULA
Chapter 5/Frames: Window Into Your World
Chapter 6/Frames Part 2: More Details
Chapter 7/Messages, Concepts, and Value Propositions
Chapter 8/ Tie-Downs: The Master Influencer’s Secret Weapon
PART III: THE SKILLS
Chapter 9/The Art and Science of Storytelling
Chapter 10/Body Language and Presence
Chapter 11/Interpersonal Communication: LOVE and Other Things
Chapter 12/The Stress Factor
Chapter 13/Putting It All Together and More
Notes
About the Author
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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