Analytical Decision Making

by Targett, David

• ISBN13: 9780273604532
• ISBN10: 0273604538
• Format: Paperback
• Copyright: 1996-06-01
• Publisher: Ft Pr

Summary

This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information. The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques.

Table of Contents

Preface
Business numeracy	p. 3
Decisions and computer support	p. 21
Decision analysis	p. 40
Advanced decision analysis	p. 75
Simulation	p. 104
Project planning techniques	p. 135
Linear programming (LP)	p. 164
Extensions to linear programming	p. 188
DEA (data envelopment analysis) in a major bank	p. 214
The management of business forecasting	p. 227
Time series forecasting	p. 240
Marketing Information Systems (MKIS): A necessary strategic weapon?	p. 264
Forecasting methodologies in practice	p. 278
Causal modelling	p. 297
More regression analysis	p. 321
Judgement forecasting	p. 348
Experience of using the Delphi forecasting process	p. 362
Appendix t-distribution table	p. 369
Index	p. 370
Table of Contents provided by Blackwell. All Rights Reserved.