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9780805820195

Analyzing Media Messages : Using Quantitative Content Analysis in Research

by ; ;
  • ISBN13:

    9780805820195

  • ISBN10:

    0805820191

  • Format: Paperback
  • Publisher: LEA, Inc.
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List Price: $29.95

Summary

"Analyzing Media Messages" provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis

Table of Contents

Preface
Introduction
Defining Content Analysis as a Social Science Tool
Designing a Content Analysis
Measurement
Sampling
Reliability
Validity
Data Analysis
Computers
Table of Contents provided by Publisher. All Rights Reserved.

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