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| Preface to the Second Edition | vii | ||
| Preface to the First Edition | xv | ||
| Acknowledgments | xviii | ||
| Introduction: The Domain of Style | 1 | (10) | |
| 1 Noun and Verb Styles | 11 | (18) | |
| 2 Parataxis and Hypotaxis | 29 | (19) | |
| 3 The Periodic Style and the Running Style | 48 | (31) | |
| 4 Styles Seen | 79 | (23) | |
| 5 Voiced and Unvoiced Styles | 102 | (17) | |
| 6 Tacit Persuasion Patterns | 119 | (18) | |
| 7 Two Lemon Squeezers | 137 | (23) | |
| 8 High, Middle and Low Styles | 160 | (29) | |
| 9 Opaque Styles and Transparent Styles | 189 | (24) | |
| 10 Value Judgments | 213 | (12) | |
| Epilogue: What's Next for Text? | 225 | (14) | |
| A Brief Glossary of Rhetorical Terms | 239 | (4) | |
| Index of Passages Analyzed | 243 |
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