Antagonism on YouTube Metaphor in Online Discourse

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  • Format: Hardcover
  • Copyright: 2014-10-23
  • Publisher: Bloomsbury Academic
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This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as 'drama', particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how 'drama' emerges.

Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time.

Author Biography

Stephen Pihlaja is Assistant Professor at the University of Nottingham, Semenyih, Malaysia

Table of Contents

1. Drama in the YouTube Community
2. YouTube as a field: Life in the 'so-called' YouTube community
- Entering the field
- YouTube videos as data
- Ethical Considerations
- Discourse Analysis
3. Withered Branches and Human Garbage: Biblical & metaphorical stories
- The discourse dynamics of metaphor
- Doing metaphor analysis
- Biblical metaphor in Christian discourse
- The development of Biblical metaphor in non-Christian user talk
- Discussion
4. Fake Christians and Fluffy Christians: Metaphor in the categorisation of users
- Membership Categorisation Analysis
- Doing Categorisation Analysis
- Metaphorical Categories and Category-bound Activities
- The Categorisation Devices of 'Types of Christians'
- The Role of the Bible in Categorisation and Interaction
- Discussion
5. 'Friends of the world and enemies of God': Metaphor in conflicting storylines
- Positioning in social interaction
- Doing positioning analysis
- Shifting Positionings and Conflict
- Discussion
6. Metaphor in Drama


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