Antidepressants And Advertising

by Hunter, David

• ISBN13: 9781422200957
• ISBN10: 1422200957
• Format: Hardcover
• Copyright: 2006-12-30
• Publisher: Mason Crest

Summary

Antidepressants have helped enrich the lives of millions of people. When they were first discovered in the 1950s, they ushered in a revolutionary new method for treating depression. People who had never even realized they were depressed marveled at the power of the pills that brought happiness back into their lives. Today, antidepressants can be found advertised in magazines, on television, and on the Internet, offering people a chance at full, normal, happy lives that they might otherwise never have.

Table of Contents

Introduction	p. 6
Selling Magic Bullets: A Brief Look at Early Antidepressant Marketing	p. 9
The Business of Making People Happy: The Economics Behind Antidepressants	p. 31
Selling Happiness: The Marketing of Antidepressants	p. 51
Doing Good or Doing Well? Controversies in the Marketing of Antidepressants	p. 75
Case Study: The Marketing of Paxil	p. 91
Further Reading	p. 102
For More Information	p. 103
Glossary	p. 104
Bibliography	p. 106
Index	p. 109
Picture Credits	p. 111
Biographies	p. 112
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