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9783836528801

The App & Mobile Case Study Book

by ;
  • ISBN13:

    9783836528801

  • ISBN10:

    3836528800

  • Edition: Indexed
  • Format: Paperback
  • Copyright: 2011-12-15
  • Publisher: Taschen America Llc
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List Price: $39.99

Summary

Hop on and find out how to make the most of it This guide focuses on what is a must for all brandsif they are to be leaders in the future: mobility. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The examples come from very different industries, from airlines to the gaming industry, from social networking to retail, from news to education. This book is a must for anyone willing to understand mobility and connectivity: the two ingredients at the very core of communication these days.Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Though particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, this guide will be of interest to anyone curious about exploiting the mobile experience.

Supplemental Materials

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