Apparel Merchandising : The Line Starts Here

by Rosenau, Jeremy A.; Wilson, David L.

• ISBN13: 9781563671982
• ISBN10: 1563671980
• Format: Hardcover
• Copyright: 2001-12-01
• Publisher: Bloomsbury USA Academic

Summary

Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

Table of Contents

Extended Contents	vii
Preface	xvii
Acknowledgments	xix
Part 1 MERCHANDISING: THE CONCEPT
Evolution of Merchandising in the Apparel Industry	3	(30)
Modern Merchandising	33	(26)
Part 2 MERCHANDISING: THE PLANNING
Market Knowledge	59	(34)
Planning and Control	93	(38)
Part 3 MERCHANDISING: THE EXECUTION
Line Development: Principles and Technologies	131	(36)
Line Development: The Process	167	(38)
Costing and Pricing Strategies	205	(38)
Quality	243	(38)
Supply Chain Management	281	(34)
Sourcing Strategies	315	(44)
The Sourcing Process	359	(40)
Part 4 MERCHANDISING: THE FUTURE
Future Direction	399	(26)
Glossary	425	(12)
Appendix	437	(8)
Credits for Figures	445	(2)
Index	447