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| Preface | p. ix |
| Fundamental Viewpoints | p. 1 |
| Conceptual Issues | p. 3 |
| References | p. 20 |
| Applied Communication Methodology | p. 23 |
| References | p. 54 |
| Contexts | p. 57 |
| Industrial Relations Communication | p. 61 |
| References | p. 73 |
| Communication and Negotiation | p. 77 |
| References | p. 97 |
| Organizational Communication Research and Organizational Development | p. 103 |
| References | p. 118 |
| Training and Development for Communication Competence | p. 125 |
| References | p. 139 |
| Application of Communication Strategies in Alleviating Teacher Stress | p. 141 |
| References | p. 155 |
| The Dynamics of Impression Management in the Sales Interview | p. 163 |
| References | p. 181 |
| Focus Group Research: The Communication Practitioner as Marketing Specialist | p. 185 |
| References | p. 199 |
| Audience Analysis Systems in Advertising and Marketing | p. 203 |
| References | p. 219 |
| Application of Communication Research to Political Contexts | p. 225 |
| References | p. 239 |
| Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives | p. 245 |
| References | p. 261 |
| Applied Health Communication Research | p. 271 |
| References | p. 285 |
| Health, Aging, and Family Paradigms: A Theoretical Perspective | p. 297 |
| References | p. 310 |
| Communication and Gynecologic Health Care | p. 313 |
| References | p. 328 |
| Dentist-Patient Communication: A Review and Commentary | p. 331 |
| References | p. 348 |
| Communication Within the Nursing Home | p. 353 |
| References | p. 366 |
| Author Index | p. 371 |
| Subject Index | p. 387 |
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