Applied Strategic Planning: How to Develop a Plan That Really Works

by Goodstein, Leonard; Nolan, Timothy; Pfeiffer, J.

• ISBN13: 9780070240209
• ISBN10: 0070240205
• Edition: 1st
• Format: Hardcover
• Copyright: 1993-06-22
• Publisher: McGraw-Hill Education

Summary

Written by three top consultants and trainers,Applied Strategic Planningshows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.Applied Strategic Planningsurpasses other strategic planning models in many key areas, including: Emphasis on organizational culture Integration of business and functional plans Performance audits Gap analysis Values clarificationGoodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including: How to determine if an organization is ready for strategic planing Effectively communicate a corporate vision Recognize the role of culture in changing strategic direction Understand the various roles of a consultant Write effective mission statements Create contingency plansContaining charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points,Applied Strategic Planninglets managers at the helm navigate expertly through today's unpredictable business climate.

Table of Contents

The Plan.Introduction to Applied Strategic Planning.The Process of Envisioning.Culture and Applied Strategic Planning.Potential Roles of the Consultant.Planning to Plan.Environmental Monitoring and Application Considerations.Values Scan.Mission Formulation.Strategic Business Modeling.Performance Audit.Gap Analysis.Integrating Action Plans--Horizontally and Vertically.Contingency Planning.Implementation.Conclusions and Recycling Considerations.