did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.


Applying Communication Theory for Professional Life : A Practical Introduction

by ;
  • ISBN13:


  • ISBN10:


  • Format: Paperback
  • Copyright: 2004-10-12
  • Publisher: Sage Publications, Inc
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $59.95


a??This text is indicative of the maturing of our disciplinea??if communication is truly constitutive of social reality, as we believe it isa??then communication should be presented as something more than just another variable among many others that effect organizational life. This is an opportunity to finally provide a text that recognizes the centrality of human communication in all interpersonal and organizational contexts.a?? a??G.L. Forward, Point Loma Nazarene University a??The case studies make this text most distinctive. They are relevant, require students to apply the theories to real-life situations, and provide students with an opportunity to realize the application of theory in a safe environment. Unlike many texts which are primarily intended to be read, Applying Communication Theory for Professional Life serves as a framework for student participation and a catalyst for classroom discussion.a?? a??Wallace Schmidt, Rollins College Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, Applying Communication Theory for Professional Life is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication. Key Features The textbook covers theories that have clear applicability to communication and business practitioners a?? Each chapter details theories dealing with a specific domain of communication, followed by a real-life case study that effectively illustrates the practicality and value of those theories. a?? Charts and models highlight the central concepts of each theory presented. a?? A "Synthesis" chapter identifies common themes that emerge when looking at the similarities and differences among the theories and clarifies these themes within the framework of communication competence. Applying Communication Theory for Professional Life is recommended as the core text for upper-level undergraduate or graduate communication theory courses. It is also appropriate as a supplementary text for courses in communication, business, and psychology.

Author Biography

Elaine D. Zelley is Assistant Professor in the Department of Communication at La Salle University.

Table of Contents

Prefacep. ix
Acknowledgmentsp. xi
About the Authorsp. xiii
Introduction to Communication Theoryp. 1
What Is Communication?p. 2
What Is Theory?p. 2
The Theory-Research Linkp. 5
What Is Research?p. 6
Research Methods in Communicationp. 8
Social Science and the Humanitiesp. 13
Evaluating Theoryp. 18
Chapter Summaryp. 21
Theory and Research in Communication Consultingp. 23
Explaining Theories of Intrapersonal Communicationp. 25
Intrapersonal Communication Definedp. 25
Message Design Logicsp. 26
Attribution Theoryp. 30
Uncertainty Reduction Theoryp. 36
Expectancy Violations Theoryp. 41
Chapter Summaryp. 44
Military Misunderstandingp. 46
Explaining Theories of Interpersonal Communicationp. 50
Interpersonal Communication Definedp. 50
Systems Perspectivep. 51
Politeness Theoryp. 58
Social Exchange Theoryp. 63
Dialectical Perspectivep. 65
Chapter Summaryp. 69
Coworker Conflictp. 71
Explaining Theories of Culturep. 74
Culure Definedp. 74
Hofstede's Cultural Dimensionsp. 75
Communication Accommodation Theoryp. 82
Face-Negotiation Theoryp. 86
Gender and Communication: A Two-Culture Perspectivep. 91
Chapter Summaryp. 98
The Trouble With Touristsp. 100
Explaining Theories of Persuasionp. 103
Persuasion Definedp. 104
Social Judgment Theoryp. 104
Elaboration Likelihood Modelp. 109
Cognitive Dissonance Theoryp. 114
Narrative Paradigmp. 120
Chapter Summaryp. 124
CONNECTion Problemsp. 126
Explaining Theories of Leadershipp. 132
Leadership Definedp. 133
Likert's Four Systemsp. 133
Transformational Leadershipp. 136
Contingency Modelp. 141
Leader-Member Exchangep. 145
Chapter Summaryp. 148
Saving Holmes Hospitalityp. 149
Explaining Theories of Group Communicationp. 152
Group Communication Definedp. 152
Interaction Process Analysis/SYMLOGp. 153
Symbolic Convergence Theoryp. 156
Functional Group Decision Makingp. 159
Groupthinkp. 163
Chapter Summaryp. 168
The Gifted Groupp. 169
Explaining Theories of Organizational Communicationp. 173
Organizational Communication Definedp. 174
Organizational Identification and Controlp. 174
Organizational Culturep. 178
Structuration Theoryp. 182
Organizing Theoryp. 187
Chapter Summaryp. 190
A Time of Transitionp. 192
Explaining Theories of Mediated Communicationp. 196
Mass Communication Definedp. 197
Agenda-Setting Theoryp. 197
Cultivation Theoryp. 201
Social Learning Theoryp. 206
Uses and Gratifications Theoryp. 210
Chapter Summaryp. 213
The Gay Agendap. 215
So What Should a Communicator Do?p. 219
Communication Competencep. 219
Conclusions About Communicationp. 220
Conclusions About Influences and Effectsp. 222
Returning to Communication Competencep. 229
Chapter Summaryp. 230
Referencesp. 233
Indexp. 247
Table of Contents provided by Rittenhouse. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program