Architecting Enterprise Managing Innovation, Technology, and Global Competitiveness

by Rajagopal, .

• ISBN13: 9781137366771
• ISBN10: 113736677X
• Format: Hardcover
• Copyright: 2014-03-26
• Publisher: Palgrave Macmillan

Summary

Most firms that are new and at the grassroots of the market have started to redefine key aspects of their marketing mix and by innovation and customer driven technology solutions have grown stronger to sustain the market competition. Thus, firms observe shrinking traditional conventional business measures and a leaning towards investing in market oriented technology and co-creating innovations in products and services associating with consumers. Architecting Enterprises argues that emerging firms must switch focus to user-driven innovation. This book is divided into eleven chapters spread across three sections comprising laying the foundations of enterprise, architecting enterprise-innovation and technology effects, and revealing values. The discussion in this book provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Author Biography

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and a Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also a Fellow of the Chartered Management Institute, and a Fellow of the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University, India. He specializes in the fields of marketing management, rural economic linkages and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.

Table of Contents

PART I: LAYING FOUNDATION OF ENTERPRISE
1. Globalization and Emerging Firms
2. Entrepreneurial Mind-set
3. Organizations and Innovations
PART II: ARCHITECTING ENTERPRISE: INNOVATION AND TECHNOLOGY EFFECTS
4. Innovation Management
5. Process Innovation and Value Chain Management
6. Technology Diffusion and Adoption
7. Innovations, Technology, and Economies of Scale
8. Disruptive Innovations and Technologies
PART III: REVEALING VALUES
9. The Human Factors
10. Consumer Marketplace
11. Global Effects of Innovation and Technology