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Acknowledgments | p. xi |
Introduction | p. xiii |
Managing in an Unpredictable Environment | p. 1 |
Bringing Order out of Chaos | p. 3 |
Profit and Satisfaction | p. 4 |
Design Firm Business Models | p. 6 |
Efficiency-Based Firms | p. 6 |
Experience-Based Firms | p. 8 |
Expertise-Based Firms | p. 10 |
Any Project that Comes through the Door | p. 13 |
Small Firm Archetypes | p. 14 |
Everyone is Dissatisfied | p. 14 |
Administrative Breakdown | p. 16 |
Unintentional Enmity | p. 18 |
Whole Firm System | p. 21 |
Linear Thinking and Systems Thinking | p. 22 |
Recognizing Patterns | p. 24 |
Tracking Trends | p. 25 |
Symptomatic and Fundamental Solutions | p. 26 |
Summary | p. 28 |
Core Incompetence | p. 28 |
Whole Firm System Diagram | p. 29 |
Time Management | p. 31 |
Communication Effectiveness | p. 32 |
Job Satisfaction | p. 33 |
Routinize the Routine | p. 35 |
Operational Effectiveness | p. 35 |
The Typology of Work | p. 37 |
Analyzability and Variety | p. 38 |
Situational Leadership | p. 39 |
Match Management Style, Staffing, and Work Types | p. 40 |
How to Routinize | p. 41 |
Project Management/Accounting Software | p. 42 |
Project Startup Process | p. 47 |
Capacity Utilization | p. 50 |
Leadership Matters | p. 53 |
Firm Culture | p. 53 |
Field Theory | p. 55 |
Self-Aware Leadership | p. 55 |
Control Versus Trust | p. 56 |
Career Contentment | p. 58 |
Working with Creative People | p. 61 |
Effective Firm Retreats | p. 62 |
Plan Nonbillable Hours | p. 64 |
Partnerships | p. 65 |
Why Partner? | p. 65 |
What Makes Partnerships Work | p. 66 |
Rules of the Road | p. 67 |
What makes Partnerships Fail | p. 68 |
"Unintentional Enmity" Revisited | p. 69 |
Success in Group Work | p. 70 |
Best Laid Plans | p. 73 |
Lifecycle of A Small Firm | p. 75 |
Wealth or Control | p. 75 |
The Principals' Dilemma | p. 76 |
Getting to the Next Level | p. 78 |
Be what you want to become | p. 79 |
The Pyramid Problem | p. 79 |
The Matrix Solution | p. 79 |
Transforming Mental Models | p. 81 |
Everyone is Dissatisfied Revisited | p. 81 |
Transition Times | p. 83 |
The 10-Year Itch | p. 83 |
When Partners Grow Apart: J/H Architects | p. 84 |
A Cautionary Tale | p. 86 |
Approaching Retirement | p. 87 |
10-Year Rule | p. 88 |
Expanded Choices | p. 89 |
Narrow Choices | p. 89 |
Ownership Transition Options | p. 92 |
Internal Sale at Retirement | p. 92 |
Taking on a Minority Partner | p. 97 |
Financial Management: Beyond Intuition | p. 99 |
Macroeconomic Influences | p. 100 |
Economic Indicators | p. 100 |
The Construction Business Cycle | p. 101 |
How Small Firms Survive an Economic Slowdown | p. 103 |
Financial Terminology | p. 107 |
Financial Performance Indicators and Benchmarks | p. 108 |
Financial Management Tasks | p. 109 |
Track Firm Profitability | p. 110 |
Track Chargeable Ratio and Direct Labor Expense | p. 110 |
Track Break-Even Multiplier and Multiplier Achieved | p. 111 |
Track Overhead Expense and Budget Variance | p. 112 |
Track Backlog and Outstanding Proposals | p. 114 |
Year-End Financial Checkup | p. 114 |
Additional Financial Checks | p. 117 |
Scenario Planning | p. 121 |
Influences on Profitability | p. 122 |
Client Expectations | p. 123 |
Overhead Expense | p. 125 |
Strategies for Increasing Profitability | p. 125 |
Realizable Revenue | p. 126 |
Increase Hours? | p. 127 |
Increase Billing Rates (Fees)? | p. 128 |
Increase Billable Hours? | p. 128 |
Add Intern to Staff? | p. 129 |
Add Skilled Staff? | p. 130 |
Scenario Planning Story Problem | p. 131 |
Story Problem Challenge | p. 132 |
Move to a Larger Office? | p. 133 |
Planning Firm Growth | p. 134 |
Looking Toward the Future | p. 137 |
Strategic Thinking | p. 139 |
Business Planning for Small Design Firms | p. 139 |
Marketing Plans | p. 142 |
Value of Participatory Process | p. 144 |
Sample Business Plan Template | p. 145 |
Learning is Job One | p. 155 |
Learning by Design | p. 155 |
Learning as Competitive Advantage | p. 157 |
Small Design Firm Practice Models | p. 159 |
Solo Practice | p. 159 |
Economies of Small Scale | p. 160 |
Challenges and Opportunities for Solo Practitioners | p. 162 |
Firms Owned by Married Couples | p. 164 |
Complementary Skills | p. 164 |
Ease of Communication | p. 165 |
Lessons Learned | p. 165 |
Small Firms in International Practice | p. 166 |
Firm Size is no Barrier | p. 167 |
Another Calling | p. 168 |
The Virtual Office Option | p. 169 |
Twenty-First Century Opportunity | p. 170 |
Consider the Possibilities | p. 171 |
Technology and Integrated Practice in Small Firms | p. 173 |
Adopting Building Information Modeling | p. 173 |
Integrated Practice and Integrated Project Delivery | p. 177 |
Architect-Led Design-Build | p. 178 |
Architect Developer | p. 181 |
Creating Pocket Neighborhoods: Ross Chapin, Aia | p. 181 |
Green Development: Tony Case, Aia | p. 183 |
Big-Picture Trends | p. 187 |
Diversity in Practice | p. 188 |
Generation Gaps | p. 189 |
Boomers out, Millennials in | p. 190 |
Technological Tethering | p. 190 |
A Mixed Bag | p. 191 |
How to Manage Millennials | p. 192 |
Women in Design Firm Leadership | p. 193 |
"Brain Drain" Revealed | p. 194 |
Labyrinth to the Top | p. 195 |
Twenty-First-Century Workplace | p. 197 |
The Teleworking Option | p. 197 |
Sustainable Economics | p. 203 |
Triple Bottom Line | p. 204 |
Sustainable Design Firm Practice | p. 206 |
Greening the Workplace | p. 206 |
Values-Based Practice | p. 207 |
Another Point of View | p. 208 |
Sustainable Economics Applied | p. 208 |
Construction Industry Impact | p. 209 |
Turn Red Business Blue | p. 209 |
Final Words | p. 210 |
Index | p. 213 |
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