The Art and Business of High School Senior Portrait Photography

by Unknown

• ISBN13: 9781584280798
• ISBN10: 1584280794
• Format: Trade Paper
• Copyright: 2002-09-01
• Publisher: Amherst Media, Inc.

Table of Contents

About the Author	6	(2)
Business Basics
Getting Started	8	(2)
Contract vs. Noncontract Photography	10	(1)
Pricing Information	11	(6)
Continuing Education and Resources	17	(1)
Mission Statement	18	(1)
Clients for Life	18	(1)
Advertising
Direct Marketing	19	(21)
Mailers	20	(11)
Mailing List	31	(1)
First Mailing	32	(3)
Second Mailing	35	(5)
Radio Advertisements	40	(1)
Cable Advertisements	40	(1)
Displays	41	(1)
High School Representatives	42	(7)
Rewards	49	(1)
Web Sites	49	(1)
CDs	50	(1)
T-Shirts	50	(1)
Postcards	51	(1)
Yellow Pages	51	(1)
Contests	51	(1)
In Conclusion	51	(1)
Booking the Appointment
The Consultation	52	(1)
Appointment Confirmation Mailer	53	(1)
Telephone Skills	54	(2)
Hold	54	(1)
Question List	54	(2)
E-Mail Follow-Ups	56	(1)
Client Envelope	56	(1)
Senior Client Information Form	56	(1)
Session Fees	56	(4)
Day of the Appointment
Studio Atmosphere	60	(2)
Environment	60	(2)
Psychology of the Teenage Girl	62	(5)
Setting the Mood	62	(4)
Hair	66	(1)
Makeup	66	(1)
Psychology of the Teenage Guy	67	(4)
One on One	67	(1)
Expressions	67	(3)
Makeup	70	(1)
Selling to Mom	71	(1)
The Camera Room	72	(1)
Flattering Your Unique Subject	72	(4)
Full-Figure Subject	73	(1)
Eyeglasses	73	(1)
Other Problems and Solutions	74	(2)
Clothing	76	(3)
Clothing Consultation	77	(1)
Studio Wardrobe	78	(1)
Jewelry	79	(1)
Accessories	79	(1)
Rain Dates	80	(1)
Indoor Equipment and Film
Studio Lighting	81	(3)
The Main Light	82	(1)
Fill Light	82	(1)
Accent Lights	83	(1)
The Background Light	83	(1)
Lighting Styles	84	(4)
Broad Lighting	84	(1)
Short Lighting	85	(1)
Profile Lighting	85	(2)
Butterfly/Glamour Lighting	87	(1)
Rembrandt Lighting	87	(1)
Split Lighting	88	(1)
Metering	88	(3)
Case Study	89	(2)
Low Key/High Key Lighting	91	(1)
Ambient Window Lighting	91	(2)
Cameras	93	(1)
Medium Format	93	(1)
Digital	93	(1)
Film Selection	93	(1)
Posing Basics
Head and Shoulders	94	(1)
3/4 and Full Lengths	94	(4)
Hand Posing	98	(1)
Hair	98	(1)
Girls vs. Guys	98	(1)
Creating Indoor Sets
Choosing a Backdrop	99	(1)
Selecting Props	100	(1)
Window Light Sets	100	(1)
Creative License	101	(1)
Creating Outdoor Sets
Planning	102	(1)
Evaluating the Light	102	(1)
Budgeting	102	(1)
Beach Scene	102	(2)
Locale	103	(1)
Barn Scene	104	(1)
Waterfall	105	(1)
Trellis and Arch Area	105	(3)
Outdoor Lighting and Equipment
Reflector Fill	108	(1)
Flash Fill	109	(1)
Backlighting	110	(1)
Awnings	110	(1)
After the Session
Working with a Lab	111	(1)
Digital Questions	111	(1)
Presenting Previews	112	(2)
The Ellie Vayo Senior Album	112	(2)
Packages	114	(1)
Retouching	115	(1)
Frames	115	(1)
Variety = Bigger Sales	115	(1)
Digital Imaging
Advances	116	(1)
Camera Settings	117	(1)
Selecting Equipment	117	(1)
Scanners	118	(1)
Printers	119	(1)
Digital Specials and Services	119	(1)
Conclusion
The Future of Senior Photography	120	(1)
Appendix: Contacts/Suppliers	121	(1)
Index	122