The Art of Business Make All Your Work a Work of Art

by Davis, Stan; McIntosh, David

• ISBN13: 9781576753026
• ISBN10: 1576753026
• Format: Hardcover
• Copyright: 2005-01-10
• Publisher: Berrett-Koehler Publishers

Summary

While most business literature only focuses on the economic side of business, this book shows that the artistic dimension of business is equally critical for success. The book emphasizes and gives examples of companies that have gained a competitive advantage by focusing on the artistic flow of business. For example, much of Apple's success has come from the way the company pays attention to art, as seen in the design of the iMac and the iPod. Stan Davis is a highly respected commentator on business in the future. He is the author of twelve books, including the bestsellers BLUR, 2020 Vision, and Future Perfect, as well as It's Alive and The Monster Under the Bed.

Author Biography

Stan Davis is a highly respected commentator on business in the future. He is the author of twelve other books, including the best- sellers Blur, 2020 Vision, and Future Perfect, as well as It’s Alive! and The Monster Under the Bed. His creative thinking makes practical connections to new business opportunities, and his restive mind has led him into and out of many fields. With a doctorate in the social sciences and an honorary doctorate in the humanities, Stan spent twenty years as an academic, mainly on the faculty of the Harvard Business School. For the past two decades he has been active in re- search, writing, consulting, public speaking, seminars, training, and video. He is a Publications Board Advisor at the New England Jour- nal of Medicine. Stan was a member of the Board of Directors of the Boston Ballet for sixteen years and of Jacob’s Pillow Dance Center for six years, and he has served on the Board of Directors of Opera America, the trade association of 197 opera companies, for the past six years.
David Mcintosh is a consultant, writer, and speaker who works with groups of executives to improve their leadership effectiveness. An expert in the field of executive development, he creates customized, high-impact programs for CEOs and their leadership teams. While working at the CGE&Y Center for Business Innovation, David created and led the CBI Network, a global community of innovators and thought leaders in fifteen countries. His 24-month Future Scan was broadcast by internet to a live audience on six continents twice a year. He has also worked as a consultant at Mercer Management Consulting and as a real estate investment banker at Sonnenblick-Goldman Corp. He received his MBA and AB degrees from Harvard University. David has been a featured speaker for groups in North America, Europe, and Asia. His writing has appeared in publications including Urban Land and Perspectives on Business Innovation. He is on the Board of Directors of Opera America.

Table of Contents

Overture	ix
Act One: See with Both Eyes
CHAPTER ONE The Artistic Flow of Business	3	(19)
CHAPTER TWO Dualities	22	(13)
CHAPTER THREE The Elements of Artistic Flow	35	(22)
Act Two: See Yourself as an Artist
CHAPTER FOUR Artistic Inputs in Business	57	(19)
CHAPTER FIVE Tell Your Story, Write Your Poem, Sing Your Song	76	(25)
Act Three: See Your Work as a Work of Art
CHAPTER SIX Artistic Processes in Business	101	(19)
CHAPTER SEVEN Find the Artistic in Everything You Do	120	(23)
Act Four: See Your Customers as an Audience
CHAPTER EIGHT Artistic Outputs in Business	143	(21)
CHAPTER NINE Do Your Customers Send You Energy?	164	(19)
Exit Music	183	(12)
NOTES	195	(6)
ACKNOWLEDGMENTS	201	(2)
INDEX	203	(13)
ABOUT THE AUTHORS	216