Art & Business Of Photography Pa

by Carr,Susan

• ISBN13: 9781581157598
• ISBN10: 1581157592
• Format: Trade Paper
• Copyright: 2011-02-17
• Publisher: SIMON & SCHUSTER

Summary

Photographers now have the ideal resource to build a solid foundation for success.The Art and Business of Photographytakes an honest approach to the photography profession and is a guide to the artistic and business skills that are the foundation of a career in photography. Professional photographer and former ASMP president, Susan Carr, discusses the realities of the photography industry along with the struggles of expressing creativity and producing quality photography. Topics in this distinctive guide include the balance of being an artist and a business person, the basics of copyright, pricing skills, how to find future prospects, and the importance of craft and creativity. Firsthand experiences and sample photographs by top photographers--pursuing various photography subjects and different types of clients--serve to enhance the unique combination of art and business included in this book. This volume also covers the history of the profession and the current state of the industry. Anyone with a love for a photography and the creative process will benefit from this realistic yet inspiring approach to the photography industry.

Author Biography

Susan Carr is a Chicago-based photographer and has been in the business for more than twenty years. Her photographs are included in corporate and private collections, most notably the Pfizer Corporation and the Museum of Contemporary Photography. A former president of the American Society of Media Photographers (ASMP), Carr has long been dedicated to the advocacy and education of fellow photographers and currently serves as Education Director at ASMP.

Table of Contents

Acknowledgements	p. ix
Preface	p. xi
Art and Commerce
Art	p. 3
Commerce	p. 11
Arriving at a Peaceful Coalescence	p. 23
A Realistic look at the Industry
Where are the Clients?	p. 33
The Importance and Burden of Copyright	p. 43
Licensing in the New Economy	p. 59
Future Prospects	p. 85
The Well Rounded Photographer
Portfolios	p. 99
The New Professional Photographer	p. 141
Business	p. 143
Craft	p. 167
Creativity	p. 179
Conclusion	p. 193
Notes	p. 197
Index	p. 199
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