The Art of the Start 2.0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Kawasaki, Guy

• ISBN13: 9781591847847
• ISBN10: 1591847842
• eBook ISBN(s): 9780698193635
• Additional ISBN(s): 9780241187265
• Edition: Revised
• Format: Hardcover
• Copyright: 2015-03-03
• Publisher: Portfolio Hardcover

About This Book

The Art of the Start 2.0

ISBN: 9781591847847

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki's "The Art of the Start 2.0" is a comprehensive guidebook designed to help anyone launch and succeed in their new venture. Fully revised and expanded for the first time in a decade, this book is a go-to resource for entrepreneurs, startups, and anyone looking to start something new.

Who Uses It?

Primarily, this book is used by entrepreneurs, small business owners, and anyone looking to start a new product or service. It's also a valuable resource for students in business and entrepreneurship courses, as well as professionals seeking to refresh their knowledge on how to effectively launch and grow a new initiative.

History and Editions

First published in 2015, "The Art of the Start 2.0" has been a classic in the field of entrepreneurship and startup guidance. This edition includes detailed insights and strategies that have been battle-tested over the years, making it a trusted resource for anyone starting anything.

Author and Other Works

Guy Kawasaki is the chief evangelist of Canva and an executive fellow of the Haas School of Business at U.C. Berkeley. He previously served as the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. Kawasaki is known for his engaging and practical approach to entrepreneurship, which is reflected in his other acclaimed books such as "The Art of Social Media" and "Enchantment."

Key Features

• Comprehensive Coverage: The book provides a detailed guide on how to launch and grow a new venture, covering everything from market research to marketing strategies.
• Battle-Tested Insights: Kawasaki shares his extensive experience in the tech industry, offering practical advice that has been proven effective over time.
• Interactive Tools: The book includes built-in study tools like highlights and more, making it easy to engage with the material.
• Global Reach: With over 18 million active users across 230+ countries and territories, this eTextbook is accessible anywhere and anytime.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9781591847847
• eTextbook: Available with built-in study tools, read aloud feature, and global search functionality (ISBN: 9780698193635)
• Other Formats: While specific eTextbook ISBNs may vary, the hardcover and eTextbook formats are widely available.

Publication Details

• Publisher: Portfolio
• Publication Date: March 3, 2015
• Number of Pages: 336 pages
• Language: English

Other Editions and Formats

• The book is also available in paperback and digital formats through various retailers.

Related ISBNs:

• 9780698193635 (eTextbook)
• 9781591847847 (Hardcover)

This detailed information section provides a quick reference for all the available formats and sources for "The Art of the Start 2.0," making it easier to find and access the book in the preferred format.

 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.