Art of What Works : How Success Really Happens

by Duggan, William

• ISBN13: 9780071412063
• ISBN10: 0071412069
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-07-16
• Publisher: McGraw-Hill

Summary

A commonsense approach to creating effective new strategies from ones that are proven to workFrom Napoleon through Jack Welch, great leaders have always "borrowed" great ideas from others.The Art of What Workscuts against the grain of today's one-size-fits-all strategic gurus to argue that there are no intrinsically good or bad strategies--just flexible strategies that work best in given situations. Welch's appropriation of Six Sigma from Motorola, and use of its best features to revitalize GE, is a recent example of this approach.In this insightful and practical guide, leading strategist William Duggan lays the groundwork for building new strategic frameworks by observing what works--and what doesn't--in the real world.The Art of What Worksshows business professionals how to: Recognize and adopt great ideas and strategies Modify strategically sound ideas to their own benefit Decide on a course of action--then modify it when necessary

Author Biography

William Duggan, Ph.D. is a former strategy advisor for The Ford Foundation and is a visiting professor at Columbia Business School. A former economic consultant for the World Bank, USAID, and Winrock International, Duggan is a popular speaker on strategy.

Table of Contents

Preface	vii
Part I The Art of Expert Intuition	1	(82)
Introduction	3	(10)
An Eye for What Works	13	(30)
The Problem of Intuition	13	(3)
Goal Setting versus Coup d'Oeil	16	(6)
Four Keys to Success	22	(4)
Coup d'Oeil Today	26	(4)
Coup d'Oeil in Science	30	(5)
East Meets West	35	(6)
An Eye for Business	41	(2)
The Art of Success	43	(40)
Adaptive versus Creative Response	43	(5)
Creative Imitation	48	(3)
Build on What Works	51	(2)
Johnson & Johnson	53	(1)
Marriott	53	(1)
American Express	54	(4)
Creative Structure	58	(2)
DuPont	60	(1)
General Motors	61	(3)
Standard Oil	64	(2)
Sears	66	(2)
The Art of Japanese Business	68	(4)
The GE Way	72	(4)
The Erratic Goddess	76	(4)
Creative Success	80	(3)
Part II The Advantage of Expert Intuition	83	(66)
Plan-to versus Can-do	85	(24)
The Triumph of Planning	85	(5)
Strategic Flexibility	90	(4)
Honda Takes Off	94	(3)
What's a Good Plan?	97	(1)
Coastline Pool Consortium	98	(3)
Strategic Intent	101	(3)
Core Competence	104	(2)
Creative Planning	106	(3)
Change versus Charge	109	(20)
The Fifth Discipline	109	(4)
Great Groups	113	(6)
Knowledge Management	119	(2)
The Achievement Network	121	(4)
Organizational Change	125	(4)
Forces versus Sources	129	(20)
Five Forces and Three Strategies	129	(5)
Does It Work?	134	(4)
Competitive Intuition	138	(2)
Grounded Research	140	(4)
Five Sources	144	(1)
Competitive Insight	145	(2)
Expert Analysis	147	(2)
Part III The Application of Expert Intuition	149	(84)
Arrows in the Quiver	151	(42)
Brainstorming	152	(3)
Is It SMART?	155	(1)
SWOT	156	(1)
Creative Stimulation	157	(4)
Bootstrapping	161	(4)
Normal Science	165	(2)
What-Works Scan	167	(4)
Wei Wu Wei	171	(2)
Quality	173	(3)
Dialogue	176	(2)
Reengineering	178	(3)
Game Theory	181	(2)
Trotter Matrix	183	(2)
S-Curve	185	(2)
After-Action Review	187	(6)
The Art of Synthesis	193	(18)
Whose Strategy Is It?	194	(2)
The McKinsey Way	196	(10)
Strategic Synthesis	206	(5)
The Way of What Works	211	(22)
In Search of Success	215	(5)
Let Go	220	(4)
The Hero's Journey	224	(5)
Creative Strategy	229	(4)
Appendix Right versus Might	233	(118)
Schools of Social Strategy	234	(2)
In Search of What Works	236	(2)
GRAD	238	(4)
Globe-Trotter	242	(109)
Notes	351
Index	271