Ask and You Shall Receive, Leader's Manual A Fundraising Training Program for Religious Organizations and Projects Set

by Klein, Kim

• ISBN13: 9780787951306
• ISBN10: 0787951307
• Edition: 1st
• Format: Paperback
• Copyright: 2000-08-07
• Publisher: Jossey-Bass

Summary

Fundraising expert Kim Klein has trained thousands of groups and individuals to cultivate assets that make good works possible. The Ask and You Shall Receive training package is a do-it-yourself, start-to-finish program on jumpstarting fundraising efforts. A peer-led program designed for use with its companion Participant Manual, the Ask and You Shall Receive Leader Manual walks you through the most common fundraising scenarios with dependable information, methods, prompts, and preparation guidelines. Realistic time allowances keep the training within reach of busy volunteers.

Author Biography

KIM KLEIN is an internationally known fundraising trainer, speaker, and consultant. She has worked in religious and secular settings as a staff member, board member, and volunteer. She is co-owner of nonprofit publisher Chardon Press, and author of Fundraising for the Long Haul and Fundraising for Social Change, which is now in its fourth edition and widely used as a textbook. Founder of Grassroots Fundraising Journal, she also has a popular video series on fundraising.

Table of Contents

Introduction: Who Is This Book For?	1	(6)
How to Use This Manual: Notes for Leaders	7	(8)
PART 1 FUNDRAISING BASICS	15	(42)
Who Gives, and Why?	17	(6)
What Do You Think About Money?	23	(10)
What You Need Before You Begin Raising Money	33	(8)
Completing the Case Statement	41	(8)
The Role of Volunteers in Fundraising	49	(8)
PART 2 CHOOSING THE APPROPRIATE STRATEGY	57	(76)
Overview of Fundraising Strategies and Their Uses	61	(8)
Special Events	69	(10)
The Wide World of Mail	79	(8)
The Direct Mail Package	87	(10)
Judicious Use of the Telephone	97	(14)
Planning Major Gifts Campaigns	111	(12)
Approaching Prospects for a Major Gift	123	(10)
PART 3 CREATING A FUNDRAISING PLAN	133	(20)
Creating a Budget	135	(8)
Putting It All Together in a Fundraising Plan	143	(10)
Bibliography	153	(6)
The Author	159