Assessment and Planning in Health Programs

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2010-08-25
  • Publisher: Jones & Bartlett Learning

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $10.50
    Check/Direct Deposit: $10.00
List Price: $107.95 Save up to $87.93
  • Rent Book $20.02
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Assessment and Planning in Health Programs, Second Edition enables students and practitioners to successfully plan, implement, and evaluate programs and interventions that will assist individuals and groups in maintaining and improving their health. Written in an accessible manner, this comprehensive text provides an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each. It addresses the importance and use of theories, data collection strategies, and key terminology in the field of health education and health promotion.Instructor Resources: Instructor’s Manual, PowerPoint PresentationsStudent Resources: Companion website

Table of Contents

Prefacep. xi
Assessment for Developing Programs and Interventions: The Big Picturep. 1
Why Conduct a Needs Assessment?p. 2
To Develop a Sense of Connection and Ownership of the Program among the Target Populationp. 2
To Provide Information Needed to Seek Resources or Fundingp. 3
To Identify Barriers and Limitations of a Program You Want to Implementp. 3
To Collect Baseline Data for Evaluationp. 4
To Identify Programming Goals and Objectivesp. 4
To Achieve the Goals of Our Professionp. 4
Assessment Protocol for Excellence in Public Healthp. 9
Mobilizing for Action through Planning and Partnershipp. 10
Protocol for Assessing Community Excellence in Environmental Healthp. 10
Precede-Proceedp. 11
Organizing Your Needs Assessmentp. 14
Coalitions and Partnershipsp. 14
Coalition Examplep. 17
Budgetsp. 19
Timelinesp. 20
Summaryp. 23
Paint a Picture of Your Target Population: Assessing Assets and Problemsp. 27
Getting Startedp. 28
Quality of Life and Health Status Assessmentp. 29
Epidemiological Assessmentp. 34
Selecting Health Prioritiesp. 37
Determining the Sources of Priority Health Problemsp. 40
Selecting Behavioral and Environmental Prioritiesp. 46
Identifying the Contributors to Priority Behavioral and Environmental Factorsp. 50
Administrative and Policy Assessmentp. 52
Resource Assessmentp. 53
Implementation Assessmentp. 54
Policy Assessmentp. 54
The Big Picturep. 55
When Needs Assessment Resources Are Tightp. 56
Some General Remindersp. 57
Summaryp. 58
Data Collection Strategies for Needs Assessments and Evaluationsp. 63
Deciding on Data Collection Strategiesp. 66
Resourcesp. 66
People Characteristicsp. 67
Strategies for Secondary Data Collectionp. 68
Vital Statisticsp. 69
Notifiable Diseasesp. 73
Strategies for Primary Data Collectionp. 75
Observationsp. 75
Windshield Toursp. 81
Photo Voice or Photo Novellap. 82
Interviewsp. 83
Individual Interviewsp. 85
Group Interviewsp. 89
Special Considerations for Interview Techniquesp. 91
Written Surveys and Questionnairesp. 91
Special Considerations When Using Surveys and Questionnairesp. 91
Techniques for Coming to a Group Consensusp. 95
Document Reviewp. 96
Geographic Information Systems (GIS)p. 96
Data Collection: The Big Picturep. 97
Whom to Include in Your Primary Data Collection: Samplingp. 98
Probability Samplingp. 99
Nonprobability Samplingp. 100
Human Subjects Protection and Institutional Review Boardsp. 101
Summaryp. 102
Program Planning: The Big Picturep. 107
Program Planning Stepsp. 108
Review the Needs Assessmentp. 108
Convene an Advisory Panel or Planning Committeep. 109
Assess and Establish a Budget for Program Planningp. 110
Write and Review a Mission Statementp. 111
Write and Review Program Goals and Program Objectivesp. 111
Select a Theory or Theories on Which to Base Your Programp. 111
Review Other Programs to Generate Program Strategy Alternativesp. 112
Assess and Establish the Budget for Program Implementationp. 113
Estimate Timep. 116
Select Strategies and Activitiesp. 116
Plan Evaluationp. 117
Determine and Establish Cooperative Agreements and Linkages with Other Appropriate Community Agenciesp. 118
Write Component-Specific Behavior and Learning Objectivesp. 118
Pilot-Test the Interventionp. 119
Implement the Programp. 119
Logic Modelsp. 121
Summaryp. 124
Social Marketing, Program Planning, and Implementationp. 127
Consumer Orientationp. 128
Audience (Market) Segmentationp. 128
Exchangep. 129
Marketing Mixp. 129
Productp. 129
Pricep. 131
Placep. 131
Promotionp. 132
Positioning Strategyp. 133
Continuous Monitoringp. 134
VERBÖ: Another Examplep. 135
Summaryp. 139
The Importance and Use of Theories in Health Education and Health Promotionp. 143
What Are Theories?p. 143
Why Use Theories and Models?p. 144
How to Choose a Theoryp. 144
Intrapersonal Theoriesp. 147
Stages of Changep. 147
Health Belief Modelp. 148
Interpersonal Theoriesp. 149
Social Cognitive Theoryp. 149
Stage Theory of Organization Changep. 151
Community Organization Theoriesp. 152
Other Theoriesp. 152
Diffusion of Innovations (DOI)p. 152
Summaryp. 153
Further Readingp. 153
Identifying and Writing Mission Statements, Goals, and Objectivesp. 157
What Is a Mission Statement?p. 158
Program Philosophy as the Foundation of the Mission Statementp. 159
Developing a Mission Statementp. 160
Program Goalsp. 162
Healthy People Goalsp. 163
Professional Philosophies and Goals of Health Educationp. 166
Objectivesp. 167
Types of Objectivesp. 167
Levels of Objectivesp. 168
Developing an Objectivep. 169
Summaryp. 174
Identifying Strategies and Activitiesp. 177
Interventions, Methods, and Strategiesp. 179
General Intervention Considerationsp. 180
Tailoring the Interventionp. 180
Cultural Appropriatenessp. 181
Multiple Intelligencesp. 181
Methods for Creating Changep. 182
Methods to Increase Knowledgep. 182
Methods to Change Attitudesp. 183
Methods to Change Social Influencep. 183
Some Common Methods for Building Skills and Self-Efficacyp. 183
Sources of Strategies and Activitiesp. 184
Benefits of Using Existing Materials or Curriculap. 186
Tailoring Lesson Instructionp. 186
Strategies for Health Education and Health Promotionp. 187
Summaryp. 189
Program Implementationp. 193
Summaryp. 203
Program Evaluation: Background and Basicsp. 205
Types of Evaluationp. 207
Formative Evaluationp. 207
Summative Evaluationp. 207
Process Evaluationp. 207
Impact Evaluationp. 209
Outcome Evaluationp. 209
Conducting an Evaluationp. 209
Engage Stakeholdersp. 211
Describe the Programp. 211
Conceptualize the Evaluationp. 212
Design the Evaluationp. 216
Choose and Test the Instruments and Proceduresp. 217
Collect Evaluation Datap. 218
Analyze and Report Datap. 219
Make Changes to Your Program Based on the Datap. 220
Evaluate Againp. 220
Evaluation Principlesp. 220
Summaryp. 221
Social and Health Assessment Example: Cortland Countsp. 225
Focus Group Materials Examplesp. 229
Examples of Informed Consent Materialsp. 235
Evaluation Structure and Designp. 239
Glossaryp. 249
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review