The Association Guide to Going Global: New Strategies for a Changing Economic Landscape

by Steven Worth

• ISBN13: 9780470769690
• ISBN10: 0470769696
• Format: eBook
• Copyright: 2010-06-01
• Publisher: Wiley

Summary

Why going global is critical-and inevitable-for your association's growth and survivalMultiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success. Underscores how the advantages of changes outweigh the risks How adapting to new market trends is an act that cannot, and should not, be avoided Offers a problem-solution guide to potentially intimidating questions about the process Explains how small associations may often have an advantage over large corporations due to flexibility Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.

Table of Contents

Foreword

Introduction

Why Go Global?

Long-Term Implication of Current Trends

Leading the Way in a Flattened World

The Rise of SMEs in the Global Arena

Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation

Outwit, Outplay, Outlast: Today's Associations need Creativity, Imagination, and a New Focus to Survive

Putting the Market in the Driver's Seat

Is a Global Strategy Beyond Your Means?

Associations Could Profit from Global Opportunities

Assisting Countries in need With Associations' Missions

Making the Case to Go Global

Rising to the Challenge

Common Problems in the Global Arena

Globalization in the New Millennium

Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Global Localization

Sorting Out What is Global From What is Local

The Structure of the Globalized Association

A Regional Development Strategy

Buy-in Through Collaboration

Bigger May Not be Better for Associations Planning to Go Global

Strategic Alliances and Sister Companies

Regional Structure, Board Members, and Localization

What is Fair in a Global Democratic Governance Structure?

Leadership in a Consensus-based Environment

Funding and Financing

Sources of Income

Mixed Signals on Globalization

The Globalization Dilemma

Moving from Corporate Sponsorship to Corporate Partnership

Language and Culture

Cross Cultural Deal Making: Don't Take 'Yes' for an Answer!

Language and Policies Relating to Languages

Guarding Your Intellectual Property Rights

Should Your Brand be Scrubbed Clean of any Cultural Bias?

Foreign Representatives

Term Limits

Flexibility and the Ability to Make Mistakes

Strategic or Organizational Values

Being True to your Word

When in Rome

The Tug of War between Local and Global

Endeavors in Specific Countries

Global Strategies begin with Research

Entering the Chinese Market

Succeeding in India

Special Challenges in Trans- Atlantic Relations

Following the Flag

Relative Merits of these Markets

The Fee-for-service Model Migration

Successes and Failures

Key Ingredients to Globalization Success

Action Plans For Globalization Success

A Look at Four Options

Costs versus Benefits of Each Model in Four Overseas Market Categories

Final Thoughts on Truly Becoming "Global"

Globalization is Survival: Becoming Global as an Anecdote to Stagnant or Declining Markets

Globalization is a New Opportunity: Becoming Global is not just for the Wealthy

Globalization is a Tidal Force: Doing Well by Doing Good

Globalization is Outreach: Communities of Common Interest

Doing Well by Doing Good-Continued

About the Author

Index

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