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John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people.
Michael D'Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.
Introduction: The Athena Doctrine
Chapter One: Great Britain
Chapter Two: Iceland
Chapter Three: Israel
Chapter Four: Japan
Chapter Five: Colombia and Peru
Chapter Six: Kenya
Chapter Seven: India
Chapter Eight: China
Chapter Nine: Belgium, Germany and Sweden
Chapter Ten: Bhutan
Conclusion: The Age of Athena
Notes
Acknowledgments
About the Authors
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.