The Athena Doctrine How Women (and the Men Who Think Like Them) Will Rule the Future

by Gerzema, John; D'Antonio, Michael

• ISBN13: 9781118452950
• ISBN10: 111845295X
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-04-16
• Publisher: Jossey-Bass

Summary

Among 64,000 people surveyed in thirteen nations, two-thirds feel the world would be a better place if men thought more like women. This marks a burgeoning global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity: Leadership: values traditionally associated with women create more effective leadership and organizational strategies in today's society. Career management and self-improvement: traits associated with women-flexibility, empathy, and honesty-underpin career mobility and personal fulfillment. Change management: feminine traits help us adapt seamlessly and effectively to today's changes. Brought to life through real world portraits of women and men who lead Fortune 1000 businesses, new ventures, government and nonprofit agencies, and community groups--and backed by rigorous data-- social theorist John Gerzema and author Michael D'Antonio show how traditionally feminine traits are ascending and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Author Biography

John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people.

Michael D'Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.

Table of Contents

Introduction: The Athena Doctrine

Chapter One: Great Britain

Chapter Two: Iceland

Chapter Three: Israel

Chapter Four: Japan

Chapter Five: Colombia and Peru

Chapter Six: Kenya

Chapter Seven: India

Chapter Eight: China

Chapter Nine: Belgium, Germany and Sweden

Chapter Ten: Bhutan

Conclusion: The Age of Athena

Notes

Acknowledgments

About the Authors

Index