Negativity and Presidential Campaigns | p. 1 |
The Runaway Races of 1964, 1972, and 1984 | p. 28 |
The Somewhat Competitive Races of 1988, 1992, and 1996 | p. 53 |
The Comeback Races of 1968 and 1976 | p. 94 |
The Dead Heat Race of 1960 | p. 138 |
The Dead Heat Race of 1980 | p. 163 |
The Dead Heat Races of 2000 and 2004 | p. 197 |
Summary and Synthesis: Have Presidential Campaigns Become More Negative? | p. 245 |
Cold War Background to 1960 Presidential Contest | p. 267 |
Notes | p. 271 |
Index | p. 345 |
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