Attention! This Book Will Make You Money How to Use Attention-Getting Online Marketing to Increase Your Revenue

by Kukral, Jim F.

• ISBN13: 9780470599273
• ISBN10: 0470599278
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-08-09
• Publisher: Wiley

Summary

Drive Web traffic and take your business into the futureIn todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketingWhether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Author Biography

Jim F. Kukral is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the Wall Street Journal, the New York Times, BusinessWeek, Brandweek, and Entrepreneur.

Table of Contents

Thank You	p. xi
Get My Attention!	p. xiii
	p. 1
Attention Marketing	p. 3
No More Apologizing	p. 7
Don't you Want to Be "That Guy!"?	p. 8
How Do I Become "That Guy"?	p. 13
Can My Business Be "That Guy!"?	p. 18
From Idea to Success In Eight Hours	p. 26
Press Releases Don't Get Press Anymore	p. 30
Help Me Help you	p. 35
Mark Cuban Hates Me	p. 39
New Jersey Man Sells Brooklyn Bridge à for $14.95!	p. 44
One Video Got My Message Through	p. 46
The Million-Dollar Question!	p. 49
26 Ways to Generate Killer Ideas	p. 51
Three Truths to Coming up with Great Ideas	p. 60
Do Think Outside of the Box and What Can Happen When You Do	p. 62
Do You Market Outrageously?	p. 65
You Can't Do It? That's the Wrong Way to Think!	p. 70
What's Your Hook?	p. 73
A Few More Things about Good Brand Names à	p. 76
Determination, Diligence, and Discipline	p. 81
Marketing and Sales 101	p. 85
It's All about Pain	p. 93
The Universal Truths of Selling on the Web	p. 98
	p. 107
Making Money on the Web	p. 109
Do People Really Make Millions Online?	p. 111
So How Do People Make Money Online?	p. 117
What's Your $$$ Number?	p. 122
Membership Sites & Recurring Revenue, Oh My!	p. 124
CD or DVD Continuity Programs	p. 130
Boot Camps and Training Sessions	p. 132
Group Coaching	p. 134
Keeping Subscribers	p. 136
Reusing Content	p. 138
Bonuses Rule!	p. 139
A Regular Guy Becomes the King of Continuity	p. 140
The Tools	p. 142
Got a Brand in Mind Yet?	p. 144
Affiliate Marketing	p. 145
Social Media	p. 148
Can I Use Social Media to Make Money?	p. 151
Need a Job, Try Facebook	p. 157
More Power to the People (on Facebook)	p. 161
Attention! Videos Can Make Money	p. 165
Getting into the Online Video Game	p. 176
Let's Get Viral!	p. 180
Walking the Walk	p. 188
How to Distribute Web Videos	p. 192
	p. 195
That Question Mark Guy	p. 197
Speaking of Questions à	p. 202
Farting Sounds Make Us Laugh, But Is Anyone Buying?	p. 205
Mmm, Mmm, Good!	p. 208
Is All Attention Good?	p. 214
Image Counts	p. 217
Do You Have a Voice?	p. 220
Crazy = Success Question	p. 225
Why Do Some People Get Attention Yet Can't Monetize It?	p. 230
The Web is Full of Copycats	p. 234
Customer Evangelists Rule	p. 237
Luxury versus Need	p. 242
Getting Attention the Old-Fashioned Way	p. 245
Power to the People	p. 248
One "Hell" of an Attention-Getter	p. 251
Astonish Me!	p. 254
Does Making S#*% Up to Get Attention Work?	p. 257
The Best Job in the World	p. 259
Porn and Pancakes at Church	p. 261
The Worst is Sometimes Better Than the Best	p. 263
Five Cents is More Memorable Than Free	p. 265
Sometimes It's the Little Ideas That Work Best	p. 267
Stalker or Author? Who Cares? It Worked!	p. 269
An Idea Turned into Millions!	p. 271
Conclusion This Book was Written for You	p. 275
But Wait à There's More!	p. 277
Index	p. 279
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