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9780470880685

Attention! This Book Will Make You Money : How to Use Attention-Getting Online Marketing to Increase Your Revenue

by
  • ISBN13:

    9780470880685

  • ISBN10:

    0470880686

  • Format: eBook
  • Copyright: 2010-07-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $24.95
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Summary

Drive Web traffic and take your business into the futureIn todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketingWhether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Table of Contents

Thank You
Get My Attention!
Attention Marketing
No More Apologizing
Don't You Want to Be "That Guy!"?
How Do I Become "That Guy"?
Can My Business Be "That Guy!"?
From Idea to Success In Eight Hours
Press Releases Don't Get Press Anymore
Help Me Help You
Mark Cuban Hates Me
New Jersey Man Sells Brooklyn Bridge . . . for $14.95!
One Video Got My Message Through
The Million-Dollar Question!
26 Ways to Generate Killer Ideas
Three Truths to Coming up with Great Ideas
Do Think Outside of the Box and What Can Happen When You Do
Do You Market Outrageously?
You Can't Do It? That's the Wrong Way to Think!
What's Your Hook?
A Few More Things about Good Brand Names . . ..
Determination, Diligence, and Discipline
Marketing and Sales 101
It's All about Pain
The Universal Truths of Selling on the Web
Making Money on the Web
Do People Really Make Millions Online?
So How Do People Make Money Online?
What's Your $$$ Number?
Membership Sites & Recurring Revenue, Oh My!
CD or DVD Continuity Programs
Boot Camps and Training Sessions
Group Coaching
Keeping Subscribers
Reusing Content
Bonuses Rule!
A Regular Guy Becomes the King of Continuity
The Tools
Got a Brand in Mind Yet?
Affiliate Marketing
Social Media
Can I Use Social Media to Make Money?
Need a Job, Try Facebook
More Power to the People (on Facebook)
Attention! Videos Can Make Money
Getting into the Online Video Game
Let's Get Viral!
Walking the Walk
How to Distribute Web Videos
That Question Mark Guy
Speaking of Questions . . ..
Farting Sounds Make Us Laugh, But Is Anyone Buying?
Mmm, Mmm, Good!
Is All Attention Good?
Image Counts
Do You Have a Voice?
Crazy ¼ Success Question
Why Do Some People Get Attention Yet Can't Monetize It?
The Web Is Full of Copycats'
Customer Evangelists Rule
Luxury versus Need
Getting Attention the Old-Fashioned Way
Power to the People
One "Hell" of an Attention-Getter
Astonish Me!
Does Making S#% Up to Get Attention Work?
The Best Job in the World
Porn and Pancakes at Church
The Worst Is Sometimes Better Than the Best
Five Cents Is More Memorable Than Free
Sometimes It's the Little Ideas That Work Best
Stalker or Author? Who Cares? It Worked!
An Idea Turned into Millions!
Conclusion This Book was Written for You
But Wait . . . There's More!
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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