Attitudes and Persuasion

by Erwin,Philip

• ISBN13: 9780415196215
• ISBN10: 0415196213
• Format: Hardcover
• Copyright: 2001-10-12
• Publisher: Psychology Pres

Summary

Phil Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them. Phil Erwin has written an accessible account of this major branch of social psychology, appropriate for students on a wide variety of undergraduate courses who may be studying these issues for the first time.

Author Biography

Phil Erwin teaches psychology at Edge Hill College, Ormskirk.

Table of Contents

Series preface	vii
Attitudes: definitions and theories	1	(20)
Origins of attitudes	21	(22)
Measuring attitudes	43	(22)
Attitudes and behaviour	65	(20)
Changing attitudes	85	(24)
Contemporary theories of persuasion	109	(24)
Glossary	133	(8)
References	141	(14)
Index	155