Audio Recording for Profit: The Sound of Money

by Stone; Chris

• ISBN13: 9780240803869
• ISBN10: 0240803868
• Format: Nonspecific Binding
• Copyright: 2000-02-11
• Publisher: Routledge

Summary

This is the first real inside look at the business of professional audio recording, which fuels a multi billion dollar global music industry. Industry pioneer Chris Stone provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. 18 illus.; 20 photos.

Table of Contents

Preface	xi
Special Thanks	xv
About the Author	xvii
PART I. ROCK AND ROOTS	1	(16)
The L.A. Goldrush---Thirty Years of Studio Excellence	3	(8)
Yesterday, Today, and Tomorrow---Where We've Been and Where We're Going	11	(6)
PART II. GOING GLOBAL---THE NEW REALITIES	17	(32)
The Global Recording Village Is Now	19	(6)
What Is World Class?	25	(6)
Motherships and Satellites: The New Generation	31	(5)
So You Want to Build a Recording Studio?	36	(7)
Tips for the Smaller Studio	43	(6)
PART III. CREATING AND MAINTAINING SUCCESS	49	(32)
Twelve Steps Toward Better Management	51	(11)
YOUR Studio Time	62	(5)
Management by Exception	67	(5)
Covet Your Second Thoughts	72	(5)
Praise and Productivity	77	(4)
PART IV. DIVERSIFY OR DIE	81	(20)
Audio Recording in the 21st Century	83	(4)
Diversification: Providing New Services to Different Clients	87	(7)
Secrets of Success on the New Recording Frontier	94	(7)
PART V. CREATIVE MARKETING AND PROMOTION	101	(28)
Pro-Audio Pro-Motion	103	(5)
Attracting the Client: Record, Film, and Television Companies	108	(5)
Attracting the Mix: Music Producers and Audio Engineers	113	(6)
Working (with) the Press	119	(5)
Market-Driven Profit Centers---Finding Your Niche	124	(5)
PART VI. FINANCIAL CONCERNS	129	(28)
Protect Your Success	131	(5)
Profit Today, Prepare for Tomorrow	136	(5)
Profit from Your Financial Statements	141	(5)
The Art of Credit and Collection	146	(5)
Equipment Leasing---Is It for You?	151	(6)
PART VII. SOUND ECONOMICS	157	(24)
Smart Studio Pricing	159	(6)
Examining Your Profit Centers	165	(6)
A Few Good Chess Moves Can Boost Your Profitability	171	(4)
Learn from Outsiders What Is Best for Your Business	175	(6)
PART VIII. THE IMPORTANCE OF CONVENTIONS	181	(16)
AES the Smart Way	183	(5)
AES Europe---A Different Perspective	188	(4)
NAB Means New Audio Business	192	(5)
PART IX. EFFICIENT FACILITY MANAGEMENT	197	(20)
Communication Then and Now	199	(5)
Good Insurance Is the Best Policy	204	(5)
Projecting Future Business---While You Enjoy It!	209	(4)
The Paper Tiger Can Destroy You---Training Is the Answer	213	(4)
PART X. THE SOUND OF MONEY	217	(38)
Absolute Symbiosis---Suppliers and Providers	219	(5)
The Changing Roles of Music Producer and Audio Engineer	224	(5)
Console Obsolescence---What Do I Do Now?	229	(5)
Acoustics for the 21st Century	234	(11)
The Second Digital Revolution	245	(5)
Recording for Profit---The Sound of Money	250	(5)
Epilogue: Woodstock '94---A Major Pro Audio Case History	255	(12)
Appendix I. The Record Plant---A Legacy of Hits	267	(6)
David Goggin
Appendix II. Financial Statements	273	(6)
Appendix III. Studio Business Forms	279