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9781841126623

Authentic Business : How to Create and Run Your Perfect Business

by
  • ISBN13:

    9781841126623

  • ISBN10:

    1841126624

  • Format: eBook
  • Copyright: 2009-12-01
  • Publisher: Capstone
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Summary

Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. Takes you step by step, through the 'why?' and 'how?' of starting and running your own business. Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines. Taps into a huge, hungry market for good quality business start-up books.

Table of Contents

What Makes a Business Authentic?
Purpose beyond profit
Profound purpose
Being socially and or environmentally positive
Integrity between communications, actions, beliefs and values
Respect for our cohabitants on this planet
Being distinct and unique
Starting an Authentic Business
Identifying your purpose
Designing a business
Funding
Planning
Recruitment
Being an Authentic Business
Leadership and management
Suppliers
Staff and personal development
Meeting in Open Space
Sales and marketing
Finance and accounting
Exit strategies and succession planning
Case Studies and Resources
Good Energy
Doves Farm
Neala's Yard Remedies
Triodos Bank
Happy Group
Appendix
The Authentic Partnership
Resources
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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