Balls! : 6 Rules for Winning Today's Business Game

by Venneri, Alexi

• ISBN13: 9780471712725
• ISBN10: 0471712728
• Format: Hardcover
• Copyright: 2005-01-28
• Publisher: WILEY

Summary

Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success.America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful.Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

Author Biography

Alexi Venneri is the Chief Marketing and Communications Officer at Who's Calling, Inc., one of the most successful, fastest-growing businesses in the country. Before joining Who's Calling as its thirteenth employee, Alexi managed ballpark marketing and fan relations for the Seattle Mariners. Her professional career includes sales management, event planning, training, and marketing for companies in both the United States and Canada. An accomplished presenter and public speaker, Alexi shares her extensive knowledge and inspirational advice with managers and executives at every level from a broad range of industries.

Table of Contents

Foreword: The Ascent of the Lovecat by Tim Sanders.

Before the Book.

Snag the Ideas!

Rule 1: B is for Brave.

Rule 2: A is for Authentic.

Rule 3: L is for Loud.

Rule 4: L is for Lovable.

Rule 5: S is for Spunky.

Rule 6: ! is for Go!

Ballsy Reading.

Notes.

Acknowledgments.

Index.