Basic Black

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  • Edition: Reprint
  • Format: Trade Paper
  • Copyright: 2008-09-09
  • Publisher: Crown Business

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New York TimesBestseller ... #1BusinessWeekBestseller ...Wall Street JournalBestseller Pursue Your Passions Take Risks That Are Calculated, Not Crazy Achieve "The 360 Life" Make Your Life a Grudge-Free Zone Orchestrate Your Own Success The bestselling guide to seizing opportunity in the workplace, from the woman at the pinnacle of the Hearst magazine empire Every woman dreams of having a wise, funny mentor who understands the challenges she faces. Now, Cathie Blackone of Forbes's "100 Most Powerful Women" and Fortune's "50 Most Powerful Women in Business"offers invaluable lessons that will help you land the job, promotion, or project you're vying for. You'll find out how to handle interviews, which rules to break, and why you should make your life a grudge-free zone. Filled with surprisingly candid, personal stories and advice, this is the only career guide you'll ever need.

Author Biography

CATHIE BLACK heads Hearst Magazines, a division of Hearst Corporation. She manages the financial performance and development of some of the industry’s best-known magazines, including Cosmopolitan, Esquire, Good Housekeeping, Harper’s Bazaar, and O, the Oprah Magazine. Black made publishing history in 1979 as the first woman publisher of a weekly consumer magazine, New York, and she is widely credited for the success of USA Today, where for eight years, starting in 1983, she was first president, then publisher. Before joining Hearst, she also served five years as president and CEO of the Newspaper Association of America. She lives in New York with her husband, son, and daughter.

From the Hardcover edition.

Table of Contents

Prologue: Black on Blackp. 1
Drivep. 11
Case Study: Don't Take No for an Answer: Al Neuharthp. 33
Riskp. 43
Black & White: First Impressionsp. 65
Peoplep. 73
Case Study: Make Your Moment Count: O, the Oprah Magazinep. 93
Fearp. 103
Black & White: Landing Your Dream Jobp. 123
Powerp. 133
Case Study: Talk Magazinep. 157
Black & White: The Devil Is in the Detailsp. 167
Passionp. 181
Case Study: The 360[degree] Lifep. 197
Attitudep. 209
Case Study: Cosmopolitanp. 229
Leadershipp. 237
Black & White: Advice from All Overp. 263
The Future Is Nowp. 271
Epilogue: In the Blackp. 281
Acknowledgmentsp. 285
Table of Contents provided by Ingram. All Rights Reserved.

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