Basic Business Communication

by Lesikar, Raymond V.; Flatley, Marie E.

• ISBN13: 9780072397611
• ISBN10: 0072397616
• Edition: 9th
• Format: Hardcover
• Copyright: 2001-08-01
• Publisher: McGraw-Hill

Table of Contents

Preface	vii
PART ONE Introduction	1	(18)
Communication in the Workplace	2	(17)
PART TWO Fundamentals of Business Writing	19	(62)
Adaptation and the Selection of Words	20	(22)
Construction of Clear Sentences and Paragraphs	42	(19)
Writing for Effect	61	(20)
PART THREE Basic Patterns of Business Messages	81	(174)
Introduction to Messages and the Writing Process	82	(17)
Directness in Good-News and Neutral Messages	99	(51)
Indirectness in Bad-News Messages	150	(24)
Indirectness in Persuasion and Sales Messages	174	(29)
Strategies in the Job-Search Process	203	(52)
PART FOUR Fundamentals of Report Writing	255	(138)
Basics of Report Writing	256	(30)
Report Structure: The Shorter Forms	286	(39)
Long, Formal Reports	325	(41)
Graphics	366	(27)
PART FIVE Other Forms of Business Communication	393	(42)
Informal Oral Communication	394	(21)
Public Speaking and Oral Reporting	415	(20)
PART SIX Special Topics in Business Communication	435	(102)
Techniques of Cross-Cultural Communication	436	(17)
Correctness of Communication	453	(26)
Technology-Enabled Communication	479	(25)
Business Research Methods	504	(33)
APPENDICES	537	(42)
A Corrections for the Self-Administered Diagnostic Test of Correctness	537	(2)
B Physical Presentation of Letters, Memos, and Reports	539	(25)
C A Grading Checklist for Messages	564	(2)
D A Grading Checklist for Reports	566	(3)
E Documentation and the Bibliography	569	(10)
Credits	579	(2)
Index	581