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9780072537536

Basic Business Communication : Skills for Empowering the Internet Generation with Student CD-ROM/PowerWeb, and BComm Skill Booster

by
  • ISBN13:

    9780072537536

  • ISBN10:

    0072537531

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 2001-12-10
  • Publisher: McGraw-Hill/Irwin

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Summary

Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true 'how-to' skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented. Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge; it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants).).

Table of Contents

Part One: INTRODUCTION

Chapter 1 Communication in the Workplace

Part Two: FUNDAMENTALS OF BUSINESS WRITING

Chapter 2 Adaptation and the Selection of Words

Chapter 3 Construction of Clear Sentences and Paragraphs

Chapter 4 Writing for Effect

Part Three: BASIC PATTERNS OF BUSINESS MESSAGES

Chapter 5 Introduction to Messages and the Writing Process

Chapter 6 Directness in Good News and Neutral Messages

Chapter 7 Indirectness in Bad-News Messages

Chapter 8 Indirectness in Persuasion and Sales

Chapter 9 Strategies in the Job-Search Process

Part Four: FUNDAMENTALS OF REPORT WRITING

Chapter 10 Basics of Report Writing

Chapter 11 Report Structure: The Shorter Forms

Chapter 12 Long, Formal Reports

Chapter 13 Graphics

Part Five: OTHER FORMS OF BUSINESS COMMUNICATION

Chapter 14 Informal Oral Communication

Chapter 15 Public Speaking and Oral Reporting

Part Six: SPECIAL TOPICS IN BUSINESS COMMUNICATION

Chapter 16 Techniques of Cross-Cultural Communication

Chapter 17 Correctness of Communication

Chapter 18 Technology-Enabled Communication

Chapter 19 Business Research Methods

APPENDIXES

A: Corrections for the Self-Administered Diagnostic Test of Correctness

B: Physical Presentation of Messages, Memos, and Reports

C: A Grading Checklist for Messages

D: A Grading Checklist for Reports

E: Documentation and the Bibliography

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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