Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD and PowerWeb

by LESIKAR

• ISBN13: 9780072946574
• ISBN10: 0072946571
• Edition: 10th
• Format: Hardcover
• Copyright: 2004-02-18
• Publisher: McGraw-Hill/Irwin

Summary

Through nine previous editions, Basic Business Communication has been popular for its ability to provide readers with solid how-to skills in every area of business communication. This latest edition examines current technologies including wireless, Net meeting, and Web-based research. A stimulating CDROM features video clips demonstrating good and bad communication, useful writing templates, and more.

Author Biography

Raymond V. Lesikar, Ph.D.: Emeritus, Louisiana State University Marie E. Flatley, Ph.D.: San Diego State University

Table of Contents

Introduction
Communication in the Workplace	p. 2
Fundamentals of Business Writing
Adaptation and the Selection of Words	p. 20
Construction of Clear Sentences and Paragraphs	p. 42
Writing for Effect	p. 62
Basic Patterns of Business Messages
Introduction to Messages and the Writing Process	p. 84
Directness in Good-News and Neutral Messages	p. 105
Indirectness in Bad-News Messages	p. 163
Indirectness in Persuasion and Sales Messages	p. 191
Strategies in the Job-Search Process	p. 222
Fundamentals of Report Writing
Basics of Report Writing	p. 272
Report Structure: The Shorter Forms	p. 301
Long, Formal Reports	p. 342
Graphics	p. 383
Other Forms of Business Communication
Informal Oral Communication	p. 410
Public Speaking and Oral Reporting	p. 432
Cross-Cultural, Correctness, Technology, Research
Techniques of Cross-Cultural Communication	p. 452
Correctness of Communication	p. 469
Technology-Enabled Communication	p. 495
Business Research Methods	p. 519
Appendixes
Corrections for the Self-Administered Diagnostic Test of Correctness	p. 552
Physical Presentation of Letters, Memos, and Reports	p. 554
General Grading Checklists: Punctuation, Grammar, Number, Spelling, Proofreading, Technique, Strategy, and Formatting	p. 578
Special Grading Checklists: Messages and Reports	p. 582
Documentation and the Bibliography	p. 586
Credits	p. 598
Index	p. 599
Table of Contents provided by Ingram. All Rights Reserved.