Marketing's Role in the Global Economy | |
Marketing's Role within the Firm or Nonprofit Organization | |
Focusing Marketing Strategy with Segmentation and Positioning | |
Evaluating Opportunities in the Changing Marketing Environment | |
Demographic Dimensions of Global Consumer Markets | |
Behavioral Dimensions of the Consumer Market | |
Business and Organizational Customer and Their Buying Behavior | |
Improving Decisions with Marketing Information | |
Elements of Product Planning for Goods and Services | |
Product Management and New- Product Development | |
Place and development of Channel Systems | |
Distribution Customer Service and Logistics | |
Retailers, Wholesalers, and Their Strategy Planning | |
Promotion- Introduction to Integrated Marketing Communications | |
Personal Selling | |
Advertising and Sales Promotion | |
Pricing Objectives and Policies | |
Price Setting in the Business World | |
Implementing and Controlling Marketing Plans: Evolution and Revolution | |
Managing Marketing's Link with Other Functional Areas | |
Developing Innovative Marketing Plans | |
Ethical Marketing in Consumer-Oriented Societies: Appraisal and Challenges | |
Appendices | |
Economics Fundamentals | |
Marketing Arithmetic | |
Career Planning in Marketing | |
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