Basics Graphic Design Box Set

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  • Edition: Boxed
  • Format: Paperback
  • Copyright: 2014-12-03
  • Publisher: Fairchild Books
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


Graphic design is a complex and dynamic subject. Far-reaching in its influence and broad-ranging in the creative skills it encompasses, it is an exciting and challenging area in which to study.

The Basics Graphic Design Box Set contains all three books from the Basics Graphic Design series: Approach and Language, Design Research and Idea Generation. Originally published by AVA Publishing, this series covers the key ideas and processes that underpin successful graphic design. Together, the books cover topics such as key styles, movements and debates in the history of graphic design, idea generation, design vocabulary, conducting research, and presenting work to clients.

Written by experts in the field and packed with inspiring full-colour images, studio projects and interviews with leading designers, such as Fred Deakin, Dennis Y Ichiyama, Wout de Vringer, Morag Myerscough, Lawrence Zeegen, Brian Rea and Hat-trick Design, this box set offers a rich and inspiring guide to the world of graphic design.

Author Biography

Neil Leonard is a designer and former lecturer on Visual Communication at the Arts University College at Bournemouth, UK. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. Nigel Aono-Billson is a designer, educator and writer, and has lectured extensively on graphic design programmes in the UK, Europe and the USA.

Table of Contents

Approach and Language (9782940411351)
Introduction; How to get the most out of this book; Essential kit.
Chapter 1: Context: Contemporary practice; History; Communication; Social attitudes; Studio interview: Lawrence Zeegen (Dean of School of Design, London College of Communication, UK); Student exercise: Context. Chapter 2: Ideas; Research; Idea generation; Idea mapping; Exploring and investigating; Communicating ideas; Mark making; Ideas on paper; Studio interview: Fred Deakin (Founding director of Airside Studio, UK); Student exercise: Mapping. Chapter 3: Workshops: The workshop; Craft; Technology; Capturing images; Studio interview: Dennis Y Ichiyama (Professor of Visual Communication Design, Purdue University, US); Student exercise: Rich media. Chapter 4: Vocabulary: Design language; Messages and meaning; Exploring visual imagery; Typography, alphabet and images; Exploring typography; Space, balance and hierarchy; The grid; Studio interview: Wout de Vringer (Faydherbe/de Wringer, NL); Student exercise: Typography. Chapter 5: Responses: The design process; Creative responses; Testing; Presenting ideas; Studio interview: Morag Myerscough (Myerscough Studio, UK); Student exercise: Hybrid.
Chapter 6: Conventions: Formats and sizes; File formats; Colour systems; Appendix; Conclusion; Bibliography; Index; Acknowledgements; Working with ethics.

Design Research
Contents; Introduction. Chapter 1: The basics of research: Why research?; Getting started; Primary, secondary and tertiary; Key terminology; Studio interview - Emily Hale (Graphic Design and Art Direction, US); Activity - Approaching research. Chapter 2: Understanding context; Audience and social contexts; Design contexts; Theoretical underpinning; Studio interview - Andrew Hussey (Multi-disciplinary Graphic Design, UK); Activity - Convention. Chapter 3: Planning your work; The brief; Audience; Sources and credibility; Recording and documenting; Studio interview - Brian Rea; (Designer and teacher at The Art Center College of Design, US); Activity - Audience. Chapter 4: Conducting research: Audience research; Market research; Field-based research; Process-based research; Studio interview - Jane Trustram (Designer and Lecturer BA in Graphic Communications at University for the Creative Arts, Farnham UK); Activity - Product and customer. Chapter 5: Using your findings: Understanding your findings; Responding to your findings; Studio interview – Underware (Design studio NL/FI); Activity - Classification. Chapter 6: Presenting your findings: Presenting research; Completing the job; Studio interview - Tanner Christensen (Creativity expert and Founder of creative ebook publisher Aspindle, US); Activity - Presenting statistics. Conclusion; Contacts; Bibliography; Index; Acknowledgements; Working with ethics.

Idea Generation (9782940411818)
Contents; Introduction. Chapter 1: Basic principles: Getting started; Kick-starting the process; Working in a group; Studio interview: Hat-trick Design (Design studio, UK); Exercise: Mind mapping. Chapter 2: Creative thinking and idea generation: Strategies and methods; Exploring idea generation; Studio interview: Sam Winston (Designer, UK); Exercise: Visual equations. Chapter 3: Audience and context: Audience-specific techniques; Client and competition; Object, construction and materials; Studio interview: Catherin Griffiths (Designer and Typographer, NZ); Exercise: Random input: words, context and colour. Chapter 4: Practical idea generation; Working in the studio; Working in the environment; Studio interview: James Kape (Designer for Wolff Olins, AUS/US); Exercise: Wayfinding. Chapter 5: Developing and informing your ideas; Informing your ideas; Synthesis and development; Studio interview: re-shape invent (Design studio, UK); Exercise: Making links. Chapter 6: Application: Presenting and communicating ideas; Applying idea generation; Studio interview: Andy Russell, Salad Creative (Design studio, UK); Exercise: Presenting and categorizing ideas.

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