The Basics Of Media Research

by Scheufele, Dietram A.

ISBN13:
9780495003564
ISBN10:
0495003565
Edition: 1st
Format: Paperback
Copyright: 2014-01-01
Publisher: Wadsworth Publishing
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The Basics Of Media Research > ISBN13: 9780495003564

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Summary

THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.

The Logic of Media Research
An Introduction to Social Inquiry and Media Research
Theory, Research, and Why Concepts Matter
The Ethics and Politics of Media Research
The Research Process
Research Design
Conceptualization Explication: How to Get from an Idea to a Research Project
Indices, Scales, and Typologies
What 1,000 Respondents Tell Us About 290 Million Americans?
The Logic of Sampling
Tools of Media Research
Experiments
Survey Research
Online Data Collections
Focus Groups and Other Qualitative Methods
Content Analysis and Other Forms of Unobtrusive Research
Data Analysis and Presentation
Qualitative Data Analysis
Quantitative Data Analysis
Understanding Social Research and Conveying It to Lay Audiences and Clients
Appendices
Random Number Table
Distribution of Chi-Square
Normal Curve Areas
Margin of Error
Table of Contents provided by Publisher. All Rights Reserved.

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