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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

by Rein, Irving; Kotler, Philip; Ryan Shields, Ben

ISBN13: 9780071454094

ISBN10: 0071454098

More Details

Edition: 1st

Format: Hardcover

Copyright: 7/14/2006

Publisher: McGraw Hill