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Basic Marketing: A Marketing Strategy Planning Approach (Revised)

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Basic Marketing: A Marketing Strategy Planning Approach (Revised)

by Perreault, William; Cannon, Joseph; McCarthy, E. Jerome
ISBN13: 9780078028984
ISBN10: 0078028981
More Details
Edition: 19th
Format: Hardcover
Copyright: 2/25/2013
Publisher: McGraw Hill

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