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Services Marketing: Integrating Customer Focus Across the Firm

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Services Marketing: Integrating Customer Focus Across the Firm

by Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne

ISBN13: 9780078112102

ISBN10: 0078112109

More Details

Edition: 7th

Format: Hardcover

Copyright: 3/13/2017

Publisher: McGraw Hill