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Advertising, Promotion, and other aspects of Integrated Marketing Communications

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

by Andrews, J. Craig; Shimp, Terence
ISBN13: 9780357983973
ISBN10: 0357983971
More Details
Edition: 11th
Format: Paperback
Copyright: 10/9/2024
Publisher: Cengage Learning

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