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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Andrews, J. Craig; Shimp, Terence
ISBN13: 9781337282659
ISBN10: 1337282650
More Details
Edition: 10th
Format: Paperback
Copyright: 8/7/2017
Publisher: Cengage Learning

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