Foreword | p. xi |
Preface | p. xv |
Authors' Note | p. xix |
Introduction | p. 1 |
Passion: You gotta have it or you gotta get it | p. 7 |
People: You're known by the company you keep | p. 19 |
Make it Personal: Everybody wants to be a regular | p. 34 |
Product: People don't pay good money for bad coffee | p. 61 |
The Eye of Intention: If you don't know where you're going, you won't know when you get there | p. 72 |
The Four P's: Big lessons from a small cup of coffee | p. 87 |
Epilogue: Six Weeks Later | p. 111 |
A Page From Carol Wisdom's Notes | p. 119 |
Discussion Questions: Applying the Four P's to Your Work Experiences | p. 123 |
Caffeine Facts | p. 137 |
Acknowledgments | p. 145 |
About the Authors | p. 149 |
Contact Page | p. 153 |
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