What is included with this book?
Preface | p. ix |
The Three Commodity Traps: From Diamonds to Glass | p. 1 |
The Deterioration Trap: How to Manage Market Power to Beat Low-End Competitors | p. 19 |
The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Position | p. 47 |
The Escalation Trap: How to Manage the Escalating Momentum of One-upmanship | p. 83 |
The Diamond in the Rough: How to Keep Finding Your Best Competitive Position | p. 117 |
Appendix: Tips for Doing Price-Benefit Analysis | p. 131 |
Notes | p. 155 |
Acknowledgments | p. 161 |
Index | p. 167 |
About the Author | p. 193 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.