Beating the Commodity Trap

by D'Aveni, Richard Anthony

• ISBN13: 9781422103159
• ISBN10: 1422103153
• eBook ISBN(s): 9781422156162
• Format: Hardcover
• Copyright: 2009-12-22
• Publisher: Harvard Business School Pr
• More Book Details
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Summary

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

Table of Contents

Preface	p. ix
The Three Commodity Traps: From Diamonds to Glass	p. 1
The Deterioration Trap: How to Manage Market Power to Beat Low-End Competitors	p. 19
The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Position	p. 47
The Escalation Trap: How to Manage the Escalating Momentum of One-upmanship	p. 83
The Diamond in the Rough: How to Keep Finding Your Best Competitive Position	p. 117
Appendix: Tips for Doing Price-Benefit Analysis	p. 131
Notes	p. 155
Acknowledgments	p. 161
Index	p. 167
About the Author	p. 193
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